WWF
The WWF Campaigns always have a strong impact because of their approach on design is exactly this. Their approach on getting their message across massively depends on shock value. Grabbing the eye and making you stand still for a second just to take the information in. The intelligence behind their ideas and outcomes to prove their points are extremely effective. This I think is an outstanding tool in design of which every designer should aim for.
The WWF Campaigns always have a strong impact because of their approach on design is exactly this. Their approach on getting their message across massively depends on shock value. Grabbing the eye and making you stand still for a second just to take the information in. The intelligence behind their ideas and outcomes to prove their points are extremely effective. This I think is an outstanding tool in design of which every designer should aim for.
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