End user

Business Balls

2009-03-30T14:28:00.000-07:00

Business balls is a site that gives out free listing on commonly used demographics, lifestyles and geodemographical classifications. Listed from Acorn they are an accurate display of demographics in Britain. Social class and definations are mainly used by marketing professionals, researchers for the statistical market and social marketers.

Summary of brief

2009-03-30T09:29:00.000-07:00

To produce an A2 final artwork representing my expression through the fact chosen in information design format. This allowing a greater understanding of my chosen fact towards the consumer. While being able to generate multiple ideas and concepts in the process of creating my final artwork my experimentation and creative approach will also be taken into count and expressed to a maximum level. All of which will inspired by own abilities and research into said area.

2009-03-28T12:52:00.000-07:00

Form

Form are a Graphic Design company based in London. Founded by Paul West and Paula Benson, form is aimed at making passionate work and problem solving for the visual world. They take a lot into their process of work: ensuring the environment is kept safe, making a positive difference to their clients, challenging their own design process and taking in the world around them. Their clients range from music labels and artists to TV and fashion. Working in such a broad atmosphere its hard to see Form getting stuck at any hurdle when it comes to creating visually indulging material.

Audience Groups

2009-03-28T12:41:00.000-07:00

These socializing networks work close with promoting certain aspects in today's media. If it be bands or comedians. These company's target their audiences touch points and exploit them by putting relevant information on the users page, in the interest of every individual user. By taking inspiration and findings from these networks i can work at exploiting my target audience and their interests.

Audience Enviroments 3

2009-03-28T09:38:00.000-07:00

The activities this audience takes part in are a massive part of their life. So learning what activities this target audience take part in will allow me to figure out how to represent my final in the outside world. If it be aiming to place them around these areas of leisure or actually basing my final product on them, it will help me to make the best possible outcome.

Audience Enviroments 2

2009-03-28T08:52:00.000-07:00

My target audiences choice of travel is key to knowing where to display my product. Using trains and buses as canvas's for my work would work out well to get people to notice it as they are communiting for a certain period of time on these versions of transport. Cars and walking to their destinations would mean using the environment they travel through. Billboards and signs would be some of the first ideas to become the medium for my poster.

Audience Enviroments 1

2009-03-28T08:25:00.000-07:00

the target audiences enviroment is unique to knowing the placement of my product. If it be placed on a billboard or if it be placed on a wall on the street. Knowing my target audiences living spaces is a strong indication of where i should think about placing my finished product and making it suitable for said environment. Looking into the accommodation tells me where these people may live or how they live. Usually being in flats or small houses in urban environments i can work with this to my advantage.

Creative Groups

2009-03-28T08:16:00.001-07:00

Creative Groups Such as these three, Deviant Art, Flickr and Blogger all hold large target audiences interested in artistic and media based subjects. I find these as strong areas to work and gain reference from to boost my knowledge on my target audience.

Universitys

2009-03-28T08:03:00.000-07:00

Using university's as a gate way into where my target audience is i find to be a very good idea. As creative types and people interested in Information Design will study in these places gaining a better understanding on the subject. So learning that 18-25yr old creative types mainly congress at University's to study further is key.

The History Of ROF Chorley

2009-03-28T07:32:00.000-07:00

This book has aided me in fueling my ideas based upon my chosen fact. Giving me inside information into the biggest WW filling station in Europe. Filling stations were the main type of factories for filling bombs with the explosives in WW1 and WW2. The book isnt design based but the information in it sparks off ideas for representing my fact. The factory itself has now been demolished and its site is home to Buckshaw village, A ever developing housing project. This for me makes the factory and whole ROF Chorley site even more inspiring, due to his mystery and demolished buildings.

ROF Chorley Posters

2009-03-27T15:54:00.000-07:00

A History Of ROF Chorley

The posters from the Chorley ROF book show a strong influence in Information design. Displaying a serious yet practical nature on informing rules and notices. The approach on making these allows an eye catching yet amusing effect. The characters used are there to allow the consumer to feel closer to the poster. Having some relation with the way they look or even their names. Building up a relationship between the product and the consumer is key to fueling the understanding between the information displayed and the consumer taking it in.

ROF Chorley

2009-03-27T10:28:00.000-07:00

UK Urban Exploration Forum

These forums are implicated for people to post their outings into urban environments. I managed to find quite a few articles on ROF Chorley. Both with pictures taken by the posters of destroyed and run down buildings. Their state due to neglect of the site being left for years. These images give me a strong look into a grungy run down approach i can take with my work. I can take more than just reference from this for my style i want to endorse, I can also carry the colour pallet out, including the foggy look in some of the pictures.

Colour, Just A Mask?

2009-03-27T09:41:00.000-07:00

These set of colours used from WGSN are seasonally based on Winter/Autumn. Something i would very much like to incorporate into my final. The use of winter is something i would like to use very because it would work well down the path i wish to venture, due to the grungy nature and approach I'm trying to endorse. The use of winter carries out the dull and empty feel ,once there for reason but now forgotten. Even though some of these colours are quite vibrant they mask the image underneath, allowing the consumer to become attracted and then to read deeper into the imagery. The pinks are a very strong candidate for this."A collection of fresh, muted, powdery shades." Masking the worn cabin and alley way with a seductive pink hue.

John Grimwade Information Designer

2009-03-22T08:42:00.000-07:00

John Grimwade's approach to information design is a really effective one. His approach to balancing understanding and presentation is off to a tie. He manages to involve the eye catching effect, pulling you to concentrate at first. Then breaking down the information so you can fully understand it in a visually pleasing manner.

AEG Noise Campaign.

2009-03-22T07:53:00.000-07:00

The AEG Noise campaign sold their product exceeding well, due the fact of such shocking information displayed so directly to the public. People Wouldn't think about such a thing twice but knowing that living and commuting where they do affects their hearing as such as this. 85 decibels is known as the threshold to hearing problems, so knowing and seeing this decibel reading everyday points out a grissly detail. Being placed at these choke points in citys and being on such a large scales attracts the eye very well. Using such a factor to gain publicity works well because people relate said information and help with it. Therefore remembering the product.

WWF Campaign

2009-03-17T03:28:00.000-07:00

WWF

The WWF Campaigns always have a strong impact because of their approach on design is exactly this. Their approach on getting their message across massively depends on shock value. Grabbing the eye and making you stand still for a second just to take the information in. The intelligence behind their ideas and outcomes to prove their points are extremely effective. This I think is an outstanding tool in design of which every designer should aim for.